PERNILLA APPELROS

REMARKLABLE INNOVATION EMERGES FROM THE FUSION OF
CURIOSITY, COMMUNICATION & DESIGN

UXDESIGN ART

ILLUSTRATIONS WRITING

Design by Appelros believe that every idea is like the apple from Eden’s tree, like a forbidden fruit. Tempting, full of potential, beauty, and a hint of the unknown. With a helping hand, I turn that idea into something real. Through thoughtful design, human understanding and a touch of artistry. From concept to creation, I will help you reach for the apple and make it yours. Don’t worry, I left the snake out of this one.

Design by Appelros is passionate about creating. Whether it’s UX design, art, illustration or writing. Every project is unique, crafted with emotion, precision, and a deep understanding of the person behind the vision.

When you work with Design by Appelros, you can always expect the same thing: A professional experience where creativity, attentiveness, and quality are at the heart of everything I do.

PERNILLA APPELROS

With passion for UX design and a soul in art and storytelling, I create visual worlds where function meets emotion. Whether it’s digital products, illustrations, or words. My goal is to move people and spark curiosity.

I’m a former teacher turned UX designer, blending curiosity about how people learn with a passion for how they experience the world. My background in linguistic communication taught me how words shape understanding, while my years as a teacher showed me the power of clarity, empathy, and structure. All essential ingredients in great design.

Today, I create user experiences that are intuitive, meaningful, and beautifully simple. I also illustrate and paint, once mainly in watercolor and acrylic, now exploring the digital canvas with equal passion. Much of my artwork captures the warmth and charm of everyday life. Familiar scenes that celebrate connection, love, and the small details that make life beautiful.

I love illustrating for literature and other creative projects, and I happily take commissions for paintings and custom art. When creating commissioned pieces, I often draw inspiration from your home environment. Its colors, shapes, and atmosphere to ensure the artwork blends seamlessly into your everyday life.

In my spare time, I write and am currently working on several books that I hope will one day find their way onto bookstore shelves. Helping people move forward in life, whether through design, creativity, or storytelling, is something I truly love and consider my life’s mission. At heart, I’m an empathetic and imaginative person, and when I get to work with creativity and human connection, I’m exactly where I’m meant to be. So welcome to my world, where design meets emotion, and every story finds its shape.